|
|
Kalen Henderson,
M.Photog.,Cr.,MEI,CEI,CPP, API, EA-ASP
High School Seniors: Live, love, laugh. Or, sieve, shove, half?
Sure, by the time you use a sieve to sift off the seniors that want to be photographed, and you shove their
friends with cameras out of the way you have about half the senior market that existed ten years ago. There
is no "live, love, laugh" in a market that was once lucrative but is now quickly fading.
Learn:
- how to position (or re-position) yourself in the high school senior market
- how to write advertising that will be read
- how to find the entry point in the market
- how to price competitively with a profit
- how to sift through all the "after products" to find the best ones
- and, maybe most importantly, how to offer the image sale alongside the print sale.
In addition, posing, shooting, lighting, props and back-grounds that will make all the difference in how you pursue the lucrative high school senior.
All this - and more - in an effort to bring more warm bodies with money into your studio year round.
Kalen Henderson sold her first studio in 2006 for over 20 times her original investment, having grown it from the ground
up in a community of 8,000 in Iowa. She jumped back into the industry in the summer of 2010, choosing to
compete with a rapidly growing "public with cameras" and finished her first year in the black.
 
 
|
